Sales Consultant

Greeley, CO 80634

The sales consultant, or DriveAdvisor as we call it, is directly responsible for selling vehicles at dealership and aligning our customers with a vehicles and financing options that work for them.


  • Realize that business is built on customer satisfaction and devote himself/herself to guaranteeing satisfaction to customers.
  • Determine each customer’s vehicle needs by asking questions and listening.
  • Demonstrate vehicles (includes test drives).
  • Deliver vehicles to customers. This process ensures that the customer understands the vehicle’s operating features, warranty and paperwork, and it lays the foundation for customer loyalty.
  • Attend sales meetings.
  • Maintain an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
  • Maintain a prospect development system.
  • Keep abreast of new products, features, accessories, etc., and their benefits to customers.
  • Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
  • Report to the General Sales Manager regarding objectives, planned activities, reviews and analyses.
  • Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
  • Understand the terminology of the automobile business and keep abreast of technological changes in the product.


  • Take all tests and become a certified salesperson.
  • Know and understand the federal, state and local laws which govern retail auto sales.
  • Introduce customers to service department personnel to emphasize to customers the quality and efficiency of the dealership’s service operations.
  • Carry out sales, customer service and job performance as indicated in the Sales Consultant Performance Checklist.
  • Must be legally and technically able to safely operate company and customer-owned vehicles.
  • Must be insurable by Company insurance company.
  • Must follow Company safety policies and practices, and immediately report any and all accidents to a Manager/Supervisor
  • High school diploma or the equivalent.
  • Ability to read and comprehend instructions and information.
  • Must have a valid in-state driver’s license and have and maintain an acceptable, safe driving record.
  • Excellent communication skills.
  • Ability to sell a minimum quota according to dealership standards.

Go to all jobs